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SCHEME OF WORK
Business Studies
Form 2 2025
TERM II
School


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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1 2
GOVERNMENT & BUSINESS
Government involvement in business activities.
By the end of the lesson, the learner should be able to:



Identify ways in which the govt involves itself in business activities.
Give reasons for government involvement in business activities.



Brain storming;
Probing questions;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 31
1 3
GOVERNMENT & BUSINESS
Government involvement in business activities.
By the end of the lesson, the learner should be able to:



Identify ways in which the govt involves itself in business activities.
Give reasons for government involvement in business activities.



Brain storming;
Probing questions;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 31
2 1
GOVERNMENT & BUSINESS
Govt involvement in business; -regulation.
By the end of the lesson, the learner should be able to:
Outline ways in which the govt regulates business.
Brain storming;
Exposition;
Explanations of new concepts.
newspaper
New Inventor KLB BOOK II Pg 32-33
2 2
GOVERNMENT & BUSINESS
Govt involvement in business; -regulation.
By the end of the lesson, the learner should be able to:
Outline ways in which the govt regulates business.
Brain storming;
Exposition;
Explanations of new concepts.
newspaper
New Inventor KLB BOOK II Pg 32-33
2 3
GOVERNMENT & BUSINESS
Govt involvement in business; -training. -trade promotion.
By the end of the lesson, the learner should be able to:
Cite reasons why the govt trains business personnel.
Highlight duties of govt attach?s in trade promotion.
Highlight duties of ministry of trade in internal trade promotion.
Brain storming;
Exposition of new concepts.
Brief discussion.
student book
New Inventor KLB BOOK II Pg 33-35
3 1
GOVERNMENT & BUSINESS
Govt involvement in business; -public utilities. -enabling environment.
By the end of the lesson, the learner should be able to:
Discuss the role of the govt in providing public utilities and business enabling environment.
Exposition of new concepts.
Brief discussion.
student book
New Inventor KLB BOOK II Pg 36
3 2
GOVERNMENT & BUSINESS
Merits and demerits of government involvement in businesses.
By the end of the lesson, the learner should be able to:
Identify merits and demerits of government involvement in businesses.
Probing questions, Explanations.
newspaper
New Inventor KLB BOOK II Pg 37-38
3 3
GOVERNMENT & BUSINESS
Consumer protection.
By the end of the lesson, the learner should be able to:
Enumerate reasons for consumer protection from producers and business people.
Brain storming;
Discussion.
Some counterfeit products.
New Inventor KLB BOOK II Pg 38
4 1
GOVERNMENT & BUSINESS
Methods of consumer protection.
By the end of the lesson, the learner should be able to:
Describe various methods used by the government to protect consumers.
Identify functions & limitations of consumer associations and NGOs.
Exposition of new concepts.
Brief discussion;
Topic review.
newspaper
New Inventor KLB BOOK II Pg 39-40
4 2
GOVERNMENT & BUSINESS
Methods of consumer protection.
By the end of the lesson, the learner should be able to:
Describe various methods used by the government to protect consumers.
Identify functions & limitations of consumer associations and NGOs.
Exposition of new concepts.
Brief discussion;
Topic review.
newspaper
New Inventor KLB BOOK II Pg 39-40
4 3
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
5 1
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
5 2
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
5 3
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
6 1
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
6 2
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
6 3
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118-9
7 1
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
7 2
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
7 3
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
8 1
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
8 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
8 3
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
9 1
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
9-10

MID TERM
10 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
10 3
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
11 1
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
11 2
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
11 3
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
12 1
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
New Inventor KLB BOOK IIPg 135-6
12 2
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
New Inventor KLB BOOK IIPg 135-6
12 3
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
13

END OF TERM EXAMS
14

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