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SCHEME OF WORK
Business Studies
Form 2 2025
TERM II
School


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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1 2
FORMS OF BUSINESS UNITS
Types of companies. Private limited companies.
By the end of the lesson, the learner should be able to:
State characteristics of a private company.
Outline the advantages and disadvantages of a private limited company.
Exposition of new concepts;
Probing questions;
Discussion.
student book
New Inventor KLB BOOK II Pg 19-20
1 3
FORMS OF BUSINESS UNITS
Public limited company.
By the end of the lesson, the learner should be able to:
State characteristics of a public company.
Outline the advantages and disadvantages of a public company.
Exposition of new concepts;
Oral questions;
Detailed discussion.
Chart ; forms of business units showing all features.
New Inventor KLB BOOK II Pg 21-22
2 1
FORMS OF BUSINESS UNITS
Management & role of stock exchange market.
By the end of the lesson, the learner should be able to:
Analyse management practices of a company.
Outline the functions of stock exchange market.
Exposition of new concepts;
Probing questions;
Discussion.
Chart: organization structure of a company.
New Inventor KLB BOOK II Pg 22-24
2 2
FORMS OF BUSINESS UNITS
Dissolution of limited liability companies.
By the end of the lesson, the learner should be able to:
Identify possible reasons for liquidation of a company.
Probing questions;
Discussion;
Written exercise.
student book
New Inventor KLB BOOK II Pg 25
2 3
FORMS OF BUSINESS UNITS
Public Corporations & Parastatals.
By the end of the lesson, the learner should be able to:
Define a public corporation and a parastatal.
Give examples of public corporations / parastatals in Kenya.
Describe formation of public corporations.
State merits and demerits of public corporations.
Exposition of new concepts;
Oral questions;
Detailed discussion.
Chart ; forms of business units showing all features.
New Inventor KLB BOOK II Pg 26-27
3 1
FORMS OF BUSINESS UNITS
Management, financing and dissolving of public corporations.
By the end of the lesson, the learner should be able to:
Describe the management, financing and dissolving of public corporations.
Exposition of new concepts;
Probing questions;
Discussion.
student book
New Inventor KLB BOOK II Pg 27-28
3 2
FORMS OF BUSINESS UNITS
Management, financing and dissolving of public corporations.
By the end of the lesson, the learner should be able to:
Describe the management, financing and dissolving of public corporations.
Exposition of new concepts;
Probing questions;
Discussion.
student book
New Inventor KLB BOOK II Pg 27-28
3 3
FORMS OF BUSINESS UNITS
Trends in forms of business units. Topic review.
By the end of the lesson, the learner should be able to:
Explain various current trends in forms of business units.

Answer questions.
Exposition of new concepts;
Discussion;
Assignment.
student book
New Inventor KLB BOOK II Pg 29-30
4 1
GOVERNMENT & BUSINESS
Methods of consumer protection.
By the end of the lesson, the learner should be able to:
Describe various methods used by the government to protect consumers.
Identify functions & limitations of consumer associations and NGOs.
Exposition of new concepts.
Brief discussion;
Topic review.
newspaper
New Inventor KLB BOOK II Pg 39-40
4 2
INSURANCE
Marine insurance.
By the end of the lesson, the learner should be able to:
Identify policies offered under
Exposition of new concepts;
Discussion.
text book
New Inventor KLB BOOK II Pg 104-5
4 3
INSURANCE
Premiums & Re-insurance.
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK II Pg 107
5 1
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
5 2
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
5 3
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
New Inventor KLB BOOK II Pg 109-110
6 1
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
6 2
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
6 3
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
7 1
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
7 2
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
7 3
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118-9
8 1
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
8 2
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
8 3
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
9 1
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
9-10

MID TERM BREAK
10 2
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
10 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
11 1
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
11 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
11 3
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
12 1
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
12 2
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
New Inventor KLB BOOK IIPg 135-6
12 3
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
13

END OF TERM EXAMS
14

CLOSING OF SCHOOL

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