Home






SCHEME OF WORK
Business Studies
Form 3 2025
TERM I
School


To enable/disable signing area for H.O.D & Principal, click here to update signature status on your profile.




To enable/disable showing Teachers name and TSC Number, click here to update teacher details status on your profile.












Did you know that you can edit this scheme? Just click on the part you want to edit!!! (Shift+Enter creates a new line)


WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
2 1
PRODUCT PROMOTION
Purposes of product promotion.
Personal selling of products.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
2 2
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
2 3
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
Types of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
2 4
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines
television,text book




Pg 119-121
3 1
PRODUCT PROMOTION
Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
tv,newspaper
New Inventor KLB BOOK II Pg 124-6
3 2
PRODUCT PROMOTION
Publicity.
Public relations.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
3 3
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
3 4
PRODUCT PROMOTION
Sales promotion Definition and importance.
Methods of sales promotion.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
text book
New Inventor KLB BOOK IIPg 134
4 1
PRODUCT PROMOTION
Ethical issues in product promotion.
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
internet,magazines
New Inventor KLB BOOK IIPg 135-6
4 2
DEMAND.
Definition of demand. Factors influencing demand.
By the end of the lesson, the learner should be able to:


Define demand and effective demand.

State factors that influence demand of a commodity.



Brain storming;
Exposition;
Discussion.
text book
New Inventor
KLB BOOK III
Pg 1
4 3
DEMAND.
Factors influencing demand.
Demand schedule for an individual or entire market.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
4 4
DEMAND.
Demand curves.
By the end of the lesson, the learner should be able to:
Illustrate law of demand graphically.
Guided plotting of demand curves.
Discussion.
Graph papers.
New Inventor KLB BOOK III  Pg 7-8
5 1
DEMAND.
SUPPLY.
Movement along, and shift in demand curves.
Factors influencing supply of a product.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Q/A: review law of demand.
Curve sketching & explanations.
Chart- increasing and decreasing -supply.
chart
New Inventor KLB BOOK III Pg 8-9
5 2
SUPPLY.
Supply schedule and supply curve.
By the end of the lesson, the learner should be able to:
Draw supply curve from a supply schedule.
Practical exercise.
chart
New Inventor KLB BOOK III Pg 14-15
5 3
SUPPLY.
Movement along the curve.supply curve.
Shift in supply curve.
By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Probing questions,
Graphical illustrations.
text book
New Inventor KLB BOOK III Pg 15-
5 4
SUPPLY.
Equilibrium price and equilibrium quantity.
Equilibrium price and quantity. (graphical method)
By the end of the lesson, the learner should be able to:
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.
Examine schedules;
Make deductions;
Discussion.
Demand and supply schedule.
Graph papers.
New Inventor KLB BOOK III Pg 16-17
6 1
SUPPLY.
Effects of change in demand on the equilibrium.
Effects of change in supply on the equilibrium.
By the end of the lesson, the learner should be able to:
Explain the effects of change in demand on the equilibrium.
Explanations and graphical illustrations.
chart
New Inventor KLB BOOK III Pg 19-21
6 2
SUPPLY.
Excess demand and excess supply.
By the end of the lesson, the learner should be able to:
Define excess demand and excess supply.
Discussion & graphical illustrations.
text book
New Inventor KLB BOOK III Pg 18-19
6 3
SUPPLY.
SIZE AND LOCATION OF A FIRM
Other methods of determining the price of a product.
Concept of firm and industry.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21
6 4
SIZE AND LOCATION OF A FIRM
Size of a firm.
Location of a firm.
By the end of the lesson, the learner should be able to:
Outline ways of determining size of a firm.
Oral questions;
Guided discussion.
text book
chart
New Inventor KLB BOOK III Pg 24-25
7 1
SIZE AND LOCATION OF A FIRM
Localization of a firm.
Delocalization of a firm.
By the end of the lesson, the learner should be able to:
Outline factors that encourage localization of a firm.
State advantages and disadvantages of localization of a firm.
Exposition;
Oral questions;
Discussion.
chart
text book
New Inventor KLB BOOK III Pg 27-28
7 2
SIZE AND LOCATION OF A FIRM
Internal economies of scale. External economies of scale.
By the end of the lesson, the learner should be able to:
Define the term economy of scale.
Outline various economies of scale associated with a firm.
Outline benefits accruing to a firm as a result of growth of the whole industry.
Exposition of new concepts.
Discussion.
text book
New Inventor KLB BOOK III Pg 29-30
7 3
SIZE AND LOCATION OF A FIRM
Internal and external diseconomies of scale.
By the end of the lesson, the learner should be able to:
Define the term diseconomies of scale.
Highlight some internal and external diseconomies of scale.
Exposition of new concepts.
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 31-32
7 4
SIZE AND LOCATION OF A FIRM
Existence of small firms.
Negative impact of production activities on the environment.
By the end of the lesson, the learner should be able to:
Give reasons that contribute to existence of small firms.
Brain storming;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 32-33
8

MID TERM BREAK

9 1
SIZE AND LOCATION OF A FIRM
PRODUCT MARKETS
Maintaining a healthy environment.
Introduction.
By the end of the lesson, the learner should be able to:
Outline factors that contribute to a healthy business environment.
Brain storming;
Discussion.
chart
New Inventor KLB BOOK III Pg 36-38
9 2
PRODUCT MARKETS
Perfect competition market.
By the end of the lesson, the learner should be able to:
Outline features of a perfect market.
text book
New Inventor KLB BOOK III Pg 41-42
9 3
PRODUCT MARKETS
Monopoly.
By the end of the lesson, the learner should be able to:
Identify features of a monopoly market.
Exposition of new ideas; Detailed discussion.
text book
New Inventor KLB BOOK III Pg 42-43
9 4
PRODUCT MARKETS
Monopoly power.
By the end of the lesson, the learner should be able to:
Outline ways of acquiring a monopoly power.
Exposition of new ideas; Detailed discussion.
text book
New Inventor KLB BOOK III Pg 43-45
10 1
PRODUCT MARKETS
Monopolistic competition.
By the end of the lesson, the learner should be able to:
Outline features of a monopolistic competition.
Describe price & output determination under monopolistic competition.
Exposition, discussion and sketching illustrative graphs.
chat,text book
New Inventor KLB BOOK III Pg 45-46
10 2
PRODUCT MARKETS
CHAIN OF DISTRIBUTION
Oligopoly.
Channels of distribution.
By the end of the lesson, the learner should be able to:
Describe features of an oligopolistic market.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 46-47
10 3
CHAIN OF DISTRIBUTION
Distribution of local agricultural produce.
Distribution of locally manufactured goods.
By the end of the lesson, the learner should be able to:
Describe distribution of local agricultural produce.
Draw a flow chart;
Brief discussion.
Chart ?channels of distribution of local agricultural produce
Flow chart.
New Inventor KLB BOOK III Pg 50-51
10 4
CHAIN OF DISTRIBUTION
Distribution of imported goods.
By the end of the lesson, the learner should be able to:
Describe distribution of imported goods.
Draw a flow chart;
Brief discussion.
Flow chart.
New Inventor KLB BOOK III Pg 52-53
11 1
CHAIN OF DISTRIBUTION
Roles played by intermediaries in the distribution chain.
Choice of distribution channel.
By the end of the lesson, the learner should be able to:
Outline roles played by intermediaries in the distribution chain.
Brain storming;
Oral questions;
Discussion.
Illustrative flow charts.
text book
New Inventor KLB BOOK III Pg 54-57
11 2
POPULATION & EMPLOYMENT.
Population growth.
Optimum population.
By the end of the lesson, the learner should be able to:




Outline factors associated with population growth.
List factors that are likely to lead to either high or low birthrates.
Calculate population growth rate.




Brain storming;
Exposition of new concepts;
Probing questions;
Guided discussion;
Calculations.
text book
Chart- optimum population.
New Inventor KLB BOOK III Pg 71-72
11 3
POPULATION & EMPLOYMENT.
Under-population.
Over-population.
By the end of the lesson, the learner should be able to:
Cite factors that lead to under population.
State demerits of under -population.
Brain storming;
Guided discussion.
Chart- under population.
Chart- over population.
New Inventor KLB BOOK III Pg 74-75
11 4
POPULATION & EMPLOYMENT.
Young population.
Ageing population.
By the end of the lesson, the learner should be able to:
Cite factors that may lead to young population.
State advantages and disadvantages of a young population.
Outline challenges of a young population.
Brain storming;
Oral questions;
Exposition;
Guided discussion.
text book
New Inventor KLB BOOK III Pg 78
12 1
POPULATION & EMPLOYMENT.
Declining population.
By the end of the lesson, the learner should be able to:
State factors that may lead to a declining population.
Outline effects of a declining population.
Q/A to review young population;
Discussion on ageing and declining populations.
New Inventor KLB BOOK III Pg 78-79
12 2
POPULATION & EMPLOYMENT.
Population structure.
Employment and unemployment.
By the end of the lesson, the learner should be able to:
Differentiate between a young population and an ageing population.
Define the term population structure.
Explain implications of population size and structure on development.
Probing questions;
Drawing an illustrative population pyramid; Discussion.
Chart- population structure pyramid.,
Diagram of vicious cycle of rapid population growth.
text book
New Inventor KLB BOOK III Pg 80-81
12 3
POPULATION & EMPLOYMENT.
Causes of unemployment.
By the end of the lesson, the learner should be able to:
Outline the main causes of unemployment.
Q/A and brief discussion
New Inventor KLB BOOK III Pg 87-88
12 4
POPULATION & EMPLOYMENT.
Solving unemployment problems.
By the end of the lesson, the learner should be able to:
Suggest some possible solutions to unemployment problems in Kenya.
Group discussions & presentations;
Guided discussion.
text book
New Inventor KLB BOOK III Pg 88-90

Your Name Comes Here


Would You like to provide feedback on the scheme quality and the experience you had? Click on the feedback button below
Download

Feedback

School Name