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SCHEME OF WORK
Business Studies
Form 3 2025
TERM I
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

Reporting of Learners

2 1
INSURANCE
Introduction. Definitions.
By the end of the lesson, the learner should be able to:

Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.

Exposition,
Detailed discussion.
text book
New Inventor KLB BOOK II Pg 91,94-96
2 2
INSURANCE
Importance of insurance. The theory of Pooling of risks.
By the end of the lesson, the learner should be able to:
Explain the importance of insurance.

Explain the law of large numbers in operations of an insurance business.
Outline benefits of pooling of risks to an insurance company.
Brain storming;
Exposition of new concepts;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 92-93
2 3
INSURANCE
Principles of Insurance:
Classes of insurance: Life assurance.
By the end of the lesson, the learner should be able to:
Explain the principles of insurance.
Expository
Approaches;
Explanations;
Discussion.
magazines,text book
Chart ? types of insurance covers.
New Inventor KLB BOOK II Pg 97-99
2 4
INSURANCE
General insurance or property insurance.
By the end of the lesson, the learner should be able to:
Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.
Brain storming;
Exposition of new concepts;
Oral questions;
Discussion.
business enviroment
New Inventor KLB BOOK II Pg 101
3 1
INSURANCE
Accident insurance.
By the end of the lesson, the learner should be able to:
Identify covers offered under motor policies and general accident policies.
Exposition of new concepts;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 102-3
3 2
INSURANCE
Marine insurance.
By the end of the lesson, the learner should be able to:
Identify policies offered under
Exposition of new concepts;
Discussion.
text book
New Inventor KLB BOOK II Pg 104-5
3 3
INSURANCE
Premiums & Re-insurance.
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK II Pg 107
3 4
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
4 1
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
New Inventor KLB BOOK II Pg 109-110
4 2
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
4 3
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
4 4
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
5 1
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
5 2
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118-9
5 3
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
5 4
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
6 1
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
6 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
text book
New Inventor KLB BOOK II Pg 126-127
6 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
6 4
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 1
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
7 2
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
7 3
PRODUCT PROMOTION
Methods of sales promotion.
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
7 4
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
8

Mid Term Break

9 1
DEMAND.
Definition of demand. Factors influencing demand.
By the end of the lesson, the learner should be able to:


Define demand and effective demand.

State factors that influence demand of a commodity.



Brain storming;
Exposition;
Discussion.
text book
New Inventor
KLB BOOK III
Pg 1
9 2
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
9 3
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
9 4
DEMAND.
Demand schedule for an individual or entire market.
Demand curves.
By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Interpreting a demand schedule;
Brief discussion.
text book
Graph papers.
New Inventor KLB BOOK III pg 6-7
10 1
DEMAND.
Movement along, and shift in demand curves.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Q/A: review law of demand.
Curve sketching & explanations.
Chart- increasing and decreasing -supply.
New Inventor KLB BOOK III Pg 8-9
10 2
DEMAND.
Movement along, and shift in demand curves.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Q/A: review law of demand.
Curve sketching & explanations.
Chart- increasing and decreasing -supply.
New Inventor KLB BOOK III Pg 8-9
10 3
SUPPLY.
Factors influencing supply of a product.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
chart
New Inventor KLB BOOK III Pg 9-13
10 4
SUPPLY.
Supply schedule and supply curve.
By the end of the lesson, the learner should be able to:
Draw supply curve from a supply schedule.
Practical exercise.
chart
New Inventor KLB BOOK III Pg 14-15
11 1
SUPPLY.
Movement along the curve.supply curve.
By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Probing questions,
Graphical illustrations.
text book
New Inventor KLB BOOK III Pg 15-
11 2
SUPPLY.
Shift in supply curve.
By the end of the lesson, the learner should be able to:
Explain the effect of decreasing supply.
Exposition;
discussion
text book
New Inventor KLB BOOK III Pg 15-16
11 3
SUPPLY.
Equilibrium price and equilibrium quantity.
By the end of the lesson, the learner should be able to:
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.
Examine schedules;
Make deductions;
Discussion.
Demand and supply schedule.
New Inventor KLB BOOK III Pg 16-17
11 4
SUPPLY.
Equilibrium price and quantity. (graphical method)
By the end of the lesson, the learner should be able to:
Determine equilibrium price and equilibrium quantity graphically.
Graphical methods;
Make deductions.
Graph papers.
New Inventor KLB BOOK III Pg 16-18
12 1
SUPPLY.
Effects of change in demand on the equilibrium.
By the end of the lesson, the learner should be able to:
Explain the effects of change in demand on the equilibrium.
Explanations and graphical illustrations.
chart
New Inventor KLB BOOK III Pg 19-21
12 2
SUPPLY.
Effects of change in supply on the equilibrium.
Excess demand and excess supply.
By the end of the lesson, the learner should be able to:
Explain the effects of change in supply on the equilibrium.
Brain storming;
Discussion.
chart
text book
New Inventor KLB BOOK III Pg 21
12 3
SUPPLY.
Other methods of determining the price of a product.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21
12 4
SUPPLY.
Other methods of determining the price of a product.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21

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