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SCHEME OF WORK
Business Studies
Form 3 2025
TERM I
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
2 1
INSURANCE
Introduction. Definitions.
Importance of insurance. The theory of Pooling of risks.
By the end of the lesson, the learner should be able to:

Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.

Exposition,
Detailed discussion.
text book
newspaper
New Inventor KLB BOOK II Pg 91,94-96
2 2
INSURANCE
Principles of Insurance:
By the end of the lesson, the learner should be able to:
Explain the principles of insurance.
Expository
Approaches;
Explanations;
Discussion.
magazines,text book
New Inventor KLB BOOK II Pg 97-99
2 3
INSURANCE
Classes of insurance: Life assurance.
General insurance or property insurance.
By the end of the lesson, the learner should be able to:
Describe various types of life assurance contracts.
State characteristics of life assurance.
Brain storming;
Exposition of new concepts;
Discussion.
Chart ? types of insurance covers.
business enviroment
New Inventor KLB BOOK II Pg 100-1
2 4
INSURANCE
Accident insurance.
Marine insurance.
By the end of the lesson, the learner should be able to:
Identify covers offered under motor policies and general accident policies.
Exposition of new concepts;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 102-3
3 1
INSURANCE
Premiums & Re-insurance.
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK II Pg 107
3 2
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
3 3
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
New Inventor KLB BOOK II Pg 109-110
3 4
PRODUCT PROMOTION
Purposes of product promotion.
Personal selling of products.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
4 1
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
4 2
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
4 3
PRODUCT PROMOTION
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
newspaper,magazines
New Inventor KLB BOOK II Pg 118-9
4 4
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
5 1
PRODUCT PROMOTION
Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
tv,newspaper
New Inventor KLB BOOK II Pg 124-6
5 2
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
5 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
5 4
PRODUCT PROMOTION
Other methods of product promotion.
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
tv,magazines
New Inventor KLB BOOK IIPg 131-133.
6 1
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
6 2
PRODUCT PROMOTION
Ethical issues in product promotion.
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
internet,magazines
New Inventor KLB BOOK IIPg 135-6
6 3
DEMAND.
Definition of demand. Factors influencing demand.
By the end of the lesson, the learner should be able to:


Define demand and effective demand.

State factors that influence demand of a commodity.



Brain storming;
Exposition;
Discussion.
text book
New Inventor
KLB BOOK III
Pg 1
6 4
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
7 1
DEMAND.
Demand schedule for an individual or entire market.
By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Interpreting a demand schedule;
Brief discussion.
text book
New Inventor KLB BOOK III pg 6-7
7 2
DEMAND.
Demand curves.
By the end of the lesson, the learner should be able to:
Illustrate law of demand graphically.
Guided plotting of demand curves.
Discussion.
Graph papers.
New Inventor KLB BOOK III  Pg 7-8
7 3
DEMAND.
SUPPLY.
Movement along, and shift in demand curves.
Factors influencing supply of a product.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Q/A: review law of demand.
Curve sketching & explanations.
Chart- increasing and decreasing -supply.
chart
New Inventor KLB BOOK III Pg 8-9
7 4
SUPPLY.
Supply schedule and supply curve.
By the end of the lesson, the learner should be able to:
Draw supply curve from a supply schedule.
Practical exercise.
chart
New Inventor KLB BOOK III Pg 14-15
8

Midterm break
9 1
SUPPLY.
Movement along the curve.supply curve.
By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Probing questions,
Graphical illustrations.
text book
New Inventor KLB BOOK III Pg 15-
9 2
SUPPLY.
Shift in supply curve.
By the end of the lesson, the learner should be able to:
Explain the effect of decreasing supply.
Exposition;
discussion
text book
New Inventor KLB BOOK III Pg 15-16
9 3
SUPPLY.
Equilibrium price and equilibrium quantity.
Equilibrium price and quantity. (graphical method)
By the end of the lesson, the learner should be able to:
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.
Examine schedules;
Make deductions;
Discussion.
Demand and supply schedule.
Graph papers.
New Inventor KLB BOOK III Pg 16-17
9 4
SUPPLY.
Effects of change in demand on the equilibrium.
By the end of the lesson, the learner should be able to:
Explain the effects of change in demand on the equilibrium.
Explanations and graphical illustrations.
chart
New Inventor KLB BOOK III Pg 19-21
10 1
SUPPLY.
Effects of change in supply on the equilibrium.
Excess demand and excess supply.
By the end of the lesson, the learner should be able to:
Explain the effects of change in supply on the equilibrium.
Brain storming;
Discussion.
chart
text book
New Inventor KLB BOOK III Pg 21
10 2
SUPPLY.
Other methods of determining the price of a product.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21
10 3
SIZE AND LOCATION OF A FIRM
Concept of firm and industry.
By the end of the lesson, the learner should be able to:




Differentiate between a firm and an industry.
Identify factors influencing goods and services to produce.




Exposition of new concepts;
text book
New Inventor KLB BOOK III Pg 23-24
10 4
SIZE AND LOCATION OF A FIRM
Size of a firm.
Location of a firm.
By the end of the lesson, the learner should be able to:
Outline ways of determining size of a firm.
Oral questions;
Guided discussion.
text book
chart
New Inventor KLB BOOK III Pg 24-25
11 1
SIZE AND LOCATION OF A FIRM
Localization of a firm.
By the end of the lesson, the learner should be able to:
Outline factors that encourage localization of a firm.
State advantages and disadvantages of localization of a firm.
Exposition;
Oral questions;
Discussion.
chart
New Inventor KLB BOOK III Pg 27-28
11 2
SIZE AND LOCATION OF A FIRM
Delocalization of a firm.
By the end of the lesson, the learner should be able to:
Outline factors that encourage delocalization of a firm.
State advantages and disadvantages of delocalization of a firm.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 27-28
11 3
SIZE AND LOCATION OF A FIRM
Internal economies of scale. External economies of scale.
Internal and external diseconomies of scale.
By the end of the lesson, the learner should be able to:
Define the term economy of scale.
Outline various economies of scale associated with a firm.
Outline benefits accruing to a firm as a result of growth of the whole industry.
Exposition of new concepts.
Discussion.
text book
New Inventor KLB BOOK III Pg 29-30
11 4
SIZE AND LOCATION OF A FIRM
Existence of small firms.
By the end of the lesson, the learner should be able to:
Give reasons that contribute to existence of small firms.
Brain storming;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 32-33
12 1
SIZE AND LOCATION OF A FIRM
Negative impact of production activities on the environment.
By the end of the lesson, the learner should be able to:
Highlight adverse effects arising from production activities.
Probing questions and discussion on
adverse effects of air pollution, water pollution, noise pollution & solid waste pollution.
text book
New Inventor KLB BOOK III Pg 33-35
12 2
SIZE AND LOCATION OF A FIRM
Maintaining a healthy environment.
By the end of the lesson, the learner should be able to:
Outline factors that contribute to a healthy business environment.
Brain storming;
Discussion.
chart
New Inventor KLB BOOK III Pg 36-38
12-13

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